ESB3 - Successfully Marketing Your Business

Description

Learn how to successfully market your product or service and accomplish the following objectives:

• identify customers and their needs
• determine pricing, packaging, and distribution for your product/service
• create a promotional plan for your business
• get your business online.

Marketing is about making people aware of your business and getting them to buy your product or service. In this online workshop, we will help you make the right choices when pricing and ensure the product offerings and packaging are attractive to customers. We will help you choose the right distribution method to get your products or services in front of your customers.

If you have ever thought about starting your own business, we have a FREE four part series in January that will guide you through all of the key elements of turning that dream into a reality. Also consider this series if you already have a business that could use a boost.

This series is perfect for aspiring and emerging business owners. The presenters have decades of business experience in the topics they teach. Our goal is to provide you with the background you need to get started on the path to success, even during these COVID-challenged times. Our Essentials of Starting a Business Curriculum is being offered Saturday mornings in January and includes:

• ESB1 - Creating a Quick Business Plan - Jan 8th
• ESB2 - Successfully Starting Your Business - Jan 15th
• ESB3 - Successfully Marketing Your Business - Jan 22nd
• ESB4 - Managing Finances for a New Business - Jan 29th

Please register for the other segments (ESB1, ESB2, and ESB4) by going to https://midflorida.score.org/content/take-workshop-6 . We encourage you to take all of them but you can select specific topics if you prefer. Optionally, you will also find it helpful to line up a free SCORE mentor to guide you as you go through the series. You can sign up for a mentor at https://midflorida.score.org/content/find-mentor-39 .