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Get More Customers: How understanding the 4 stages of a conversion can help you
Date and Time
Monday Jun 23, 2025
3:00 PM - 4:00 PM EDTJune 23, 2025, 3:00pm EDT
Location
Online Event
Fees/Admission
$0.00
Contact Information
Barry Black, Education Director Mid-Florida SCORE 352-399-0050
Send EmailGet More Customers: How understanding...Description
To win a customer, you must change a person from one state (never heard of you) to another
(loyal fan and follower). In marketing, we call this a conversion.
And to truly succeed in business, sometimes we need to find creative sources of inspiration (not
the typical places our competitors look).
So in this webinar we’ll take you from faith to funnels – looking outside the world of business
and see what entrepreneurs can learn from another type of conversion – religious conversion
In this lively and insightful webinar, Daniel Burstein, Senior Director of Content and Marketing,
MarketingSherpa and MeclabsAI, and Dr. Austin McCraw (PhD, University of Cambridge),
Associate Pastor, Redeemer Church, and Director of Growth at DoWhatWorks.io will team up to
help you turn key insights from the psychology of religious conversion into practical
opportunities for converting more prospects into customers:
? What Dr. McCraw learned from synthesizing his analysis of hundreds of religious conversions
with his experience helping organizations such as Verizon, Cox Media Group, Disney+, Royal
Bank of Canada, Discover, Adobe, Twilio, Bloomberg, McGraw-Hill Education, American
Psychological Association, EdX, and more drive millions in revenue through conversion rate
optimization.
? How to put these lessons in action with real-world examples from Burstein’s case study
writing and interviewing at MarketingSherpa
? In a comfortable, welcoming, interactive environment for entrepreneurs of any faith, or no
religious adherence at all. There is a 100% NO PREACH PROMISE.
Join us for an entertaining, practical deep-dive into outside the business world and then right
back in to give you instant ideas you can apply to your business this week, but also a new
paradigm with which to build your business to help power your long-term, sustainable success.
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