Marketing for Humans - Websites that Convert

Description

Your website should be your hardest-working employee—not another task on your to-do list.

If you're driving traffic to your site but struggling to turn visitors into paying customers, you're not alone. In this practical, step-by-step session, Elizabeth Pampalone will walk you through how to build a customer-friendly website that’s built to convert.

You’ll learn how to:

Design with User Experience and Usability in mind
Implement Creative Conversion Strategies that actually work
Plan and create powerful, on-brand Content
Choose the right Website Building Tools for your business

We'll even walk through a live example—so you can see what works (and what doesn’t) in real time.

With your brand foundation already in place, this workshop will show you how to translate it into a website that works for you—bringing in leads, building trust, and turning clicks into customers.

“It is my strongly held belief that your website should not be something else you have to manage—it should be working FOR you.” – Elizabeth Pampalone