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BEGIN:VEVENT
DTSTART:20220824T213000Z
DTEND:20220824T233000Z
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SUMMARY:Solving For Underspending\, Overspending\, and Successfully Scaling Budget
DESCRIPTION:It's tough to say which is worse: overspending or underspending. If you overspend\, your client/boss will lose trust in the channel and see marketing as cost instead of investment. If you underspend\, you can lose budget and more importantly opportunities for profit. In this data oriented action-item focused session we'll cover:\n\n\n\nTroubleshooting overspending budgets by checking for hidden budget busters including settings\, duplicate keywords\, and tangential auctions.\n\nUnshackling underspending budgets through structure audits including number of ad groups and targets\, and bid to budget ratios.\n\nScaling successful campaigns without tanking them through gradual budget adjustments\, as well as how to calculate investment to return projections based on profit vs revenue.   \n\n\n\nThis session is best suited to practitioners who need to manage stakeholder/client expectations as we well as those in charge of marketing dollars to understand why teams make the suggestions they make. \n\n\n\nKEY TOPICS\n\n\n\nAccounting & Cash Flow\n\n \n\nOperations
X-ALT-DESC;FMTTYPE=text/html:It&#39\;s tough to say which is worse: overspending or underspending. If you overspend\, your client/boss will lose trust in the channel and see marketing as cost instead of investment. If you underspend\, you can lose budget and more importantly opportunities for profit. In this data oriented action-item focused session we&#39\;ll cover:<br />\n<br />\nTroubleshooting overspending budgets by checking for hidden budget busters including settings\, duplicate keywords\, and tangential auctions.<br />\nUnshackling underspending budgets through structure audits including number of ad groups and targets\, and bid to budget ratios.<br />\nScaling successful campaigns without tanking them through gradual budget adjustments\, as well as how to calculate investment to return projections based on profit vs revenue.&nbsp\;&nbsp\;&nbsp\;<br />\n<br />\nThis session is best suited to practitioners who need to manage stakeholder/client expectations&nbsp\;as we well as those in charge of marketing dollars to understand why teams make the suggestions they make.&nbsp\;<br />\n<br />\nKEY TOPICS<br />\n<br />\nAccounting &amp\; Cash Flow<br />\n&nbsp\;<br />\nOperations
LOCATION:Online
UID:e.3485.4867
SEQUENCE:3
DTSTAMP:20260408T063137Z
URL:https://www.mountdora.com/events/details/solving-for-underspending-overspending-and-successfully-scaling-budget-4867
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