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BEGIN:VEVENT
DTSTART:20260223T223000Z
DTEND:20260224T010000Z
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SUMMARY:How and When to Use Marketing Research
DESCRIPTION:Small business owners tend to under-utilize marketing research as they develop their products and strategies. This is often due to a lack of understanding of when research should be performed and what types of research to employ. This webinar will review the techniques available and provide examples of when to use each one.\n\n\n\nThis webinar will cover the following:\n\n\n\nThe different types of primary and secondary research.\n\nThe different types of qualitative and quantitative research.\n\nWhen to use focus groups and other interview techniques.\n\nWhen to perform quantitative surveys.\n\nHow to determine the sample size and sample weighting for surveys.\n\nThe different types of survey questions and how to write them.\n\nA review of some of the largest marketing research contract firms.
X-ALT-DESC;FMTTYPE=text/html:Small business owners tend to under-utilize marketing research as they develop their products and strategies. This is often due to a lack of understanding of when research should be performed and what types of research to employ. This webinar will review the techniques available and provide examples of when to use each one.<br />\n<br />\nThis webinar will cover the following:<br />\n<br />\nThe different types of primary and secondary research.<br />\nThe different types of qualitative and quantitative research.<br />\nWhen to use focus groups and other interview techniques.<br />\nWhen to perform quantitative surveys.<br />\nHow to determine the sample size and sample weighting for surveys.<br />\nThe different types of survey questions and how to write them.<br />\nA review of some of the largest marketing research contract firms.
LOCATION:Online Event
UID:e.3485.19900
SEQUENCE:3
DTSTAMP:20260409T231057Z
URL:https://www.mountdora.com/events/details/how-and-when-to-use-marketing-research-19900
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